achooooooooo
I am mildly bemused.
The great media groups of the Free World are going flop bott and cracker dog about a flu outbreak.
The great swine flu epidemic of 2009.
An invasion of sniffles that threatens the world, if you believe em.
I kid you not.
Sky News has just spent ten minutes analysing the movements of a young man who likes beer and football and has just returned to England from Mexico with a runny nose.
This young man's photo is on the screen. His friends' photos are on the screen.
Dramatic red lines link the photos to demonstrate visually the leaping outrush of viral infection.
It would all be terrifying if it wasn't so bally ridiculous.
"He came back from Mexico and visited his friend Rodney," proclaims the Sky newsreader with dread solemnity. "Then he met a few more friends in a pub. None of them are known to have developed any symptoms. He hasn't gone to work yet but some of his work colleagues may have met him over the weekend at other locations. They too may be tested for symptoms."
Epic stuff indeed.
But symptoms of what?
It's a bloody cold.
That's all it is.
No one is dying from it outside of the slums of Mexico.
As the Irish businessman Michael O'Leary remarked: "If you get it, take a few Strepsils."
Bloody hell.
Sky are acting like its the end of the world.
Oh brave Sky News, how thou hast conquered.
These are people who wouldn't support the War On Terror, if the Jihadis were swinging from the chandeliers at Buckingham Palace.
(We are. Weeeeeeeeeee. - Jihadi note.)
But Global Warming?
An outbreak of the common cold?
Call the Feds Ma Kettle, we're all gonna die.
For ten minutes Sky have been earnestly mapping the movements of a most unprepossessing young man who, with all due respect, has no place on national or international television.
Sky have all but ignored a breaking story from the Netherlands about a man who has just driven his vehicle into a street parade in an attempt to kill the Dutch Royal family.
The Dutch attacker has murdered five people attending the parade.
No one knows if it's an Al Qaeda attack or not.
And this isn't the main story of the night?
We are sleeping our way into slavery.